According to the 2018 Latest Trends in Legal Marketing and Business Development research study from the Legal Marketing Association and Bloomberg Law, a majority of the attorneys and legal marketers surveyed (62%) said their firms will be increasing their investment in marketing and business development initiatives over the next two years. The primary catalysts for…
As you well know if you are already investing in SEO to drive traffic to your law firm website, it’s highly competitive in the legal category. Lots of attorneys investing thousands of dollars every month to compete for the same keywords are driving down the odds of your site ranking well for certain keywords. Not…
A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take a desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA button says, but you need to be savvy about what will motivate people to redeem…
I won’t keep you in suspense. The perfect marketing tool for law firms is…video! Oh, I am not talking about the ubiquitous prerecorded talking head video — although that’s better than no video — but the new video experiences cropping up online. Video is now the savvy marketer’s choice when it comes to content distribution…
To grow your law firm, you must align your marketing with the way your prospects learn about and shop for your services. If you want to successfully market your law firm online, you need to focus on these 7 elements of a winning law firm marketing program: #1: SEO Embed keywords in title tags, site…
When it comes to online content, it’s not your father’s Oldsmobile — meaning that different generations respond to different subjects and platforms. In other words, to drive maximum engagement for your online content, you should be taking your target audience’s tastes into consideration. The infographic below, created by academic writing service Handmadewritings, aggregates several research…
I imagine if you could double your law firm’s revenues, it would mean a lot to how you enjoy your life. You could probably go from working 60-80 hours a week to taking a few weeks off every year for fabulous vacations. You could probably hire the help you’ve wanted to take on for awhile.…
Do you know how your Google Adwords campaigns stack up against your competitors? Since Google does not typically release industry benchmarks, it can be difficult to determine if your PPC ads are performing above or below industry averages. Now you don’t have to guess. Digital marketing company Acquisio recently released the results of its 2018…
