Referrals are highly prized because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be more likely to hire you because you have been referred by someone they already trust. Why, then, do so many law firms lack a system…
The success of your law practice depends on new clients. And when it comes to acquiring them, your client intake process is everything. You can’t just hope the phone will ring. You can’t just hope the person answering the phone will say the right things or get the right information. You can’t just hope the…
Social media has not only changed the advertising and marketing landscape, it has also changed the way the media does its job. The news cycle is now 24/7 and journalists must feed the beast constantly, which means they are always on the lookout for sources and content ideas. And more often than not, they turn…
Finding new ways to distribute your online content so it reaches the broadest possible target audience will help you achieve your marketing goals much more quickly. You spend a lot of time (and/or money) developing content for your website, blog, and social media posts because you know that Google rewards fresh, relevant content with higher…
Wouldn’t it be nice to be able to follow visitors to your website around with enticements to get them to book an appointment? We know that a vast majority of consumers looking for an attorney start their search online. We also know that yours is not the only website they visit. So wouldn’t it be…
Most law firms we work with do not have an unlimited budget — or a dedicated marketing team — to market their firms. But they still realize the necessity to do something to get their name out there, since the days when being a skilled attorney was enough to attract new clients are long gone.…
When it comes to legal marketing, the to-do list is really never done because marketing is a process, not an end-goal. As a busy attorney, your available time to market the firm is finite, but there are some things you can do when you have a spare hour or two that will pay big dividends…
One of the most effective ways to capture leads with video is to take a subject you know will be of great interest to your prospects (tip: answer a common question/concern you’ve heard from most of your clients) and create a short video to distribute on your website and social media platforms. Your video should…
It’s the second week of January and you have a lot of slots to fill on your calendar with appointments that will hopefully turn into new clients. So how are you going to do it? You can begin by watching my free webinar on the Top 5 Ways Lawyers Are Filling Up Their Calendars With…
Note: This post first ran in January 2018. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit. Wishing you a peaceful and prosperous 2019! No one wants to be labeled a quitter,…
