Wouldn’t it be nice to be able to follow visitors to your website around with enticements to get them to book an appointment? We know that a vast majority of consumers looking for an attorney start their search online. We also know that yours is not the only website they visit. So wouldn’t it be…
Most law firms we work with do not have an unlimited budget — or a dedicated marketing team — to market their firms. But they still realize the necessity to do something to get their name out there, since the days when being a skilled attorney was enough to attract new clients are long gone.…
When it comes to legal marketing, the to-do list is really never done because marketing is a process, not an end-goal. As a busy attorney, your available time to market the firm is finite, but there are some things you can do when you have a spare hour or two that will pay big dividends…
One of the most effective ways to capture leads with video is to take a subject you know will be of great interest to your prospects (tip: answer a common question/concern you’ve heard from most of your clients) and create a short video to distribute on your website and social media platforms. Your video should…
It’s the second week of January and you have a lot of slots to fill on your calendar with appointments that will hopefully turn into new clients. So how are you going to do it? You can begin by watching my free webinar on the Top 5 Ways Lawyers Are Filling Up Their Calendars With…
Note: This post first ran in January 2018. While I am away for the holidays, I am re-running some of my posts that are timeless in hopes that those of you who may have missed one of them will benefit. Wishing you a peaceful and prosperous 2019! No one wants to be labeled a quitter,…
According to the 2018 Latest Trends in Legal Marketing and Business Development research study from the Legal Marketing Association and Bloomberg Law, a majority of the attorneys and legal marketers surveyed (62%) said their firms will be increasing their investment in marketing and business development initiatives over the next two years. The primary catalysts for…
As you well know if you are already investing in SEO to drive traffic to your law firm website, it’s highly competitive in the legal category. Lots of attorneys investing thousands of dollars every month to compete for the same keywords are driving down the odds of your site ranking well for certain keywords. Not…
A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take a desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA button says, but you need to be savvy about what will motivate people to redeem…
I won’t keep you in suspense. The perfect marketing tool for law firms is…video! Oh, I am not talking about the ubiquitous prerecorded talking head video — although that’s better than no video — but the new video experiences cropping up online. Video is now the savvy marketer’s choice when it comes to content distribution…
