FAQ’s Answered About Local Services Ads
Local Services Ads (LSAs) are a marketing tool that can be significantly effective without breaking the bank. LSAs allow your law firm to place an ad at the top of Google search results pages. We all know that if you are not on the first page or two of search results, the user is highly […]
Law Firm Reputation Management: How to Gain More 5-Star Reviews
Did you know that getting positive online reviews is one of the most effective marketing tools available to you? Whether your firm is big or small, and regardless of your practice areas, your ideal clients are looking at reviews to decide which attorney to contact to handle their case. As a result, reputation management is […]
HOW AN INTAKE SPECIALIST CHANGES THE TRAJECTORY OF A FIRM
When a potential client contacts your law firm – whether by phone, email or by filling out the contact form on your website – what happens next? Is there an intake specialist in your firm that answers their questions? Is there any follow-up with them? If you have an assistant who responds to messages, is […]
FREE WEBINAR: 3 Ways to Blow the Roof Off Your Intake in 2023
Are you ready to take a serious look at your firm’s intake process and fix anything that’s broken? On Wednesday, November 9th at 1pm Pacific / 4pm Eastern, our Rainmaker Intake University lead trainer, Cindy Greenway, is going to share with you 3 ways to blow the roof off your intake in 2023. If you […]
Is Your Law Firm Making These 8 Common Legal Marketing Mistakes?
Most law schools teach you Civil Procedure, Tort Law, and Criminal Law, but very few (if any!) cover how to market and grow your law firm. Like any other business, however, a law firm must actively market itself and build brand recognition to succeed. Below are 8 common legal marketing mistakes you should be careful […]
SEO Blogs & 5 Tips on Writing Them
Attorneys are increasingly using the internet and SEO blogs to improve brand recognition and attract potential clients. While the legal industry is behind other industries in taking advantage of the numerous benefits provided by online marketing, that is quickly changing. Is your law firm doing all it can to benefit from digital marketing? Understanding SEO […]
Social Media Marketing & Branding for Law Firms
Social media platforms are always changing, which can cause attorneys to be reluctant to use them for their legal marketing. However, social media is a highly effective marketing tool because it provides a way for you to speak directly to your target audience while promoting your law firm’s brand. Below are a few things lawyers […]
Blog Basics
If your law firm is working on its legal marketing strategy, you likely are aware that quality content is the key to success. Unfortunately, many attorneys consider writing a blog to be too time-consuming and overwhelming. However, blogs provide significant business benefits that outweigh these objections, so attorneys must overcome these challenges or work with […]
5 Myths Busted about Law Firm Marketing
You have been repeatedly told that law firm marketing is essential, but where should you start? How much should you spend? There are many myths surrounding marketing, but we will debunk 5 of them. Myth #1 – Law Firm Marketing Costs a Fortune to be Effective Many marketing strategies are expensive, especially if you don’t […]
Why Law Firms Need Google Local Services Ads
If you want to drive more local traffic to your law firm’s website, it is time to consider Google Local Services Ads. Not only are the ads an effective tool for improving local lead generation, but also significantly improve your digital marketing results. Understanding Google Local Service Ads If you are trying to find a […]
