Blog Basics
If your law firm is working on its legal marketing strategy, you likely are aware that quality content is the key to success. Unfortunately, many attorneys consider writing a blog to be too time-consuming and overwhelming. However, blogs provide significant business benefits that outweigh these objections, so attorneys must overcome these challenges or work with […]
5 Myths Busted about Law Firm Marketing
You have been repeatedly told that law firm marketing is essential, but where should you start? How much should you spend? There are many myths surrounding marketing, but we will debunk 5 of them. Myth #1 – Law Firm Marketing Costs a Fortune to be Effective Many marketing strategies are expensive, especially if you don’t […]
Why Law Firms Need Google Local Services Ads
If you want to drive more local traffic to your law firm’s website, it is time to consider Google Local Services Ads. Not only are the ads an effective tool for improving local lead generation, but also significantly improve your digital marketing results. Understanding Google Local Service Ads If you are trying to find a […]
FREE WEBINAR: Your 7 Step Plan to 20 New Clients (Without Spending More on Marketing)
Our upcoming free webinar is designed to help all attorneys in any size of law firm. Consider the following questions: Are you struggling with balancing the act of finding new clients and serving your current clients? Are you charging less than you should be, but you worry about losing clients if you charge what you’re […]
3 Things to Know About Google Ads
If your law firm is not using Google Ads as part of its legal marketing strategy, you are missing out. Below are a few things to know about Google Ads: 1. Understanding Google Ads The first step is understanding Google’s online advertising program. A Google Ad is a paid advertisement that appears on a […]
Online Reputation Services: Do You Need Them?
Your law firm’s online reputation can be one of your greatest assets – or one of its biggest detriments. You might be surprised to learn that most potential clients research your firm’s reviews and online reputation before scheduling a consultation. But, even if it’s not from a legitimate source, one bad review can cost you […]
Free Webinar – Mastering Intake: How to Hire Top Staff, 5 Numbers to Track & 5 Strategies to Dominate
If you are wondering what “legal intake” means or why it is important, this free webinar is for you! Spending money on legal marketing is vital, but it only works if you can “close the deal” when the potential client contacts your law firm. Legal intake is how you interact with interested parties to ensure […]
Google is Changing Its Search Ranking Algorithm
Google is making changes again! A new search algorithm called the “helpful content update” is currently being rolled out. This update will focus on websites with a large amount of unhelpful content. The primary target will be sites written for search engines instead of a live audience. Helpful Content Update Google’s helpful content update is […]
Keywords & PPC Marketing
Pay-per-click (PPC) marketing may be a new concept to you, but most likely, you have encountered it while searching online. Have you considered using PPC to market your law firm? Below are a few things to understand about PPC marketing and how it can help your firm: Understanding PPC As the name “pay-per-click” suggests, advertisers […]
Legal Intake: How Law Firms Are Missing Out
Legal intake is the process a law firm implements for interacting and responding to potential clients’ inquiries, how the firm obtains critical information about their legal issue, and who provides answers to their questions. Simply stated, legal intake is the customer service strategy for your firm. It should be standardized and organized so it is […]
