How Lawyers Can Win at Email Marketing [INFOGRAPHIC]
If you’re not getting the number or type of responses you want from your email marketing, then it’s time to do something about it. Email remains the most effective and cost-effective ways for law firms to have ongoing conversations with prospects. It’s targeted, allowing you to tailor your messaging according to your particular market’s wants […]
A Digital Marketing Checklist for Law Firms
Are you employing all the latest Internet features and tools for your law firm marketing? Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re getting the most bang for your marketing buck online. Here’s a checklist of what’s working […]
Report Finds Lawyers Spend More Time on Admin & Business Development Than Billable Work
Law firm practice management technology company Clio has just released its latest Legal Trends Report based on data from 60,000 active Ciio users in what it calls “the first-ever data-driven study of the legal industry.” Since the data comes from user statistics and not self-reporting, personal bias is eliminated, according to Clio. Last year’s report […]
What Lawyers Can Learn From These Secrets of Successful Bloggers
Chicago web design and development company Orbit Media Studios conducts a survey every year of more than 1,000 business bloggers on what works — and what doesn’t — in the digital marketing space when it comes to blogs. Unsurprisingly, the factors in 2017 that yield the best results include: Investing more time into writing posts […]
6 Law Firm Marketing Must-Haves for 2018 (Part 2 of 2)
Read Part 1 of this post. The six key elements every law firm marketing program must have in 2018 include: Website with Blog Mobile marketing Branding program Email system Conversion system Social media marketing program 4. Email System Email marketing remains one of the most effective and least expensive ways to maintain contact with current […]
6 Law Firm Marketing Must-Haves for 2018 (Part 1 of 2)
In planning your 2018 law firm marketing program, it’s all about digital marketing — mobile, social media, email — with a strong focus on lead conversion. You should take it as a given by now that legal consumers are doing their research online, so having a strong online presence is a must-have for your practice. […]
Tomorrow’s Free Webinar on Local Search Ranking Tips Could Put Your Law Firm On the Map!
Local search is becoming increasingly important when trying to improve the ranking for your law firm website on Google and other search engines. Google is all about delivering relevant search results to its users, which is why you should be doing whatever you can to rank well for local search. Google knows the IP address of […]
Vmail: Email with a Personality (Yours!)
Scientists who study these things tell us that our average attention span these days is 8.5 seconds. If your email marketing has not grabbed someone by the collar in that short span, you’re probably not getting the results you want from your efforts. Have you thought about vmail? Vmail is simply email that features video. […]
FREE Webinar 9/19: How to Get Your Firm Ranked on Local Maps Listings
No matter what size your law firm is, if you are doing business somewhere you are a local business owner. And since most if not all your clients come from your geographic area, your ability to rank high in local maps search is critical to keeping your firm in front of prospects. No doubt you […]
