Sharing the Love with Lawyers on Valentine’s Day
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The 10 Keys to Successful Law Firm Management [INFOGRAPHIC]
If you are in a leadership role at a small or medium-sized law firm, your priority every day should be to know and apply the key principles of business development, management, operations, and marketing to drive firm growth. Below are 10 key law firm management principles that demand your proficiency, as well as a link […]
Law Firm Business Development: The Race You Don’t Want to Win
The practice of law is a win/lose proposition. You want and need to win clients. You want and need to win cases. The race to the top is predicated on wins. But there is one race you don’t want to win when it comes to business development for your law firm: it’s called the race […]
How to Use LinkedIn Matched Audiences for B2B Law Firm Marketing
What happens to your leads that become prospects but haven’t become clients yet? Are they left languishing in a database somewhere, never to be contacted again? Do you have a strategy to reach out to website visitors on other platforms? What about people who are on your email list but you’ve never converted them to […]
7 Ways to Improve SEO Using Your Blog [INFOGRAPHIC]
Avvo Acquired by Legal Lead Gen Behemoth Internet Brands
California-based Internet Brands has further consolidated its position as the leading paid lead generation source for lawyers by adding Avvo to its portfolio of online legal lead gen properties that also includes Nolo, Martindale.com, Total Attorneys, Lawyers.com, AllLaw.com, and Ngage, a live chat platform. Avvo appeared to be headed for an IPO at one time […]
How to Avoid Common Ethics Mistakes When Using Social Media for Law Firm Marketing
One source of reluctance on the part of lawyers to engage in social media for business purposes is the fear of running afoul of ethics rules. To me, this is more an excuse given by those who don’t want to join the 21st century marketing game to justify their fear of the unknown. But like […]
FREE WEBINAR 1/10: Ignite 2018 with These 3 Proven Growth Strategies!
To kick your 2018 law firm marketing program into high gear, The Rainmaker Institute is presenting a free webinar on Wednesday, January 10, 2018, at 11 a.m. PT/2 p.m. ET on How to Ignite 2018 with 3 Proven Growth Strategies and create a record year for your practice. Here’s what will be covered by our […]
This Gift from Google is No Small Thanks
Google has a gift for savvy law firm marketers looking for a way to leverage online reviews — an online tool called Small Thanks that lets you generate marketing materials using your Google reviews. And it’s all free. According to Google, consumers that see positive reviews in search results are 71% more likely to use […]
Digital Marketing Strategies You Can Forget About in 2018 [INFOGRAPHIC]
Just when you got comfortable with your digital marketing strategies, it turns out that some of what used to work doesn’t anymore. It’s called CHANGE and the marketing world thrives on it. What worked to get prospects’ attention even earlier this year is no longer delivering the eyeballs you want on your website, blog or […]
