Welcome to the Law Firm Website of the Future (Which is Now)
OK, so this happened the other day at the Google I/O developer conference: That is Google Assistant making a dinner reservation. Google was demonstrating how natural it sounds. Note that it made the correct responses when told the restaurant only took reservations for parties of 5 or more. Amazing. Now, depending on your level of […]
How To Create Online Content for Different Age Groups to Increase Engagement
When it comes to online content, it’s not your father’s Oldsmobile — meaning that different generations respond to different subjects and platforms. In other words, to drive maximum engagement for your online content, you should be taking your target audience’s tastes into consideration. The infographic below, created by academic writing service Handmadewritings, aggregates several research […]
The 5 Key Drivers of Client Loyalty
Client loyalty is the Holy Grail for lawyers. Not only do loyal clients continue to feed your coffers, they also bring you new clients by way of referral. You want them. You need them. But getting and keeping them is challenging in this era of ever-changing communications channels — the control of which is mostly […]
Law Firm Email Marketing: It’s Time to Own Your Communications Platform
The importance of having complete control over the platform you use to communicate with current and prospective clients has never been more apparent following the Facebook data debacle. The platform that is easiest for law firms to control is email marketing, which means that building a strong email list should be one of your top […]
Social Media Video Marketing Guide for Law Firms [Infographic]
According to a recent research report by Aberdeen Group entitled, Understanding the Expanding Benefits of Marketing with Video, businesses that use video as a strategic marketing initiative gain on average: 66% increase in qualified leads 3x the growth in company revenue 54% more growth in brand awareness 40% greater decrease in customer acquisition costs In addition, […]
2 Good Words About Facebook: Custom Audiences
Facebook is getting killed in the press and online for handing over customer data to a third party without its users knowledge. That data was then allegedly used by the Trump campaign to influence the election. Now, handing over customer data to a third party without knowing how it will be used and not letting […]
The 5 Keys to a Great Law Firm Website [INFOGRAPHIC]
I’m going to state something that may raise a few eyebrows and it’s this: your law firm’s website is the most important real estate you own. You could own the biggest home in an upscale neighborhood or a beach home at the ocean, but when it comes to growing your business, your website is your […]
How to Connect with Prospects on Facebook Now That Organic Reach is Dead
Thanks, fake news. You killed organic reach on Facebook for legitimate businesses. Facebook made it official recently when they announced that they are changing the platform’s algorithm to prioritize feeds from family and friends over posts from businesses, brands and media. So does that scuttle your social media marketing program? No, you just have to […]
Lessons in Law Firm Leadership: Why Firing is Not the Unkindest Cut of All
Ron Shaich was CEO of Panera Bread for over 26 years. He’s now retired, but he shared a lesson he wants all leaders to know in a recent Entrepreneur article. Looking back over his long, successful career in a publicly held company, he has one big regret: that he didn’t fire more people. Ron’s error, […]
Secret Weapon for Great Online Reviews
by Jackie Eldridge When a potential new client needs your law firm’s services, you can bet they will use online reviews as part of their vetting process. This is why online reviews for your law firm mean everything to your credibility and lead conversion. When it comes to choosing professional services like your law […]
