4 steps to make bad a online review work
People who post a review on Google are now being notified after a business owner responds to the review, which should motivate business owners to respond to every review as a way to help build relationships with clients. In fact, one of the best ways to take the sting out of a bad online review […]
Top 8 Digital Marketing Trends in 2018 [Infographic]
Join Us for a Day Devoted to Digital Marketing! For the first time EVER, The Rainmaker Institute has bumped our standard 2-Day Rainmaker Retreat advanced legal marketing boot camp in July and August from 2 days to 3 days at NO ADDITIONAL COST! On Digital Sunday — Day 3 of the Rainmaker Retreat in Los […]
5 Places to Find Content Ideas for Your Law Firm Blog
Even if you haven’t been blogging as long as I have — my first post was on 10/3/07 about the 4 biggest problems marketing your law firm using the Yellow Pages (!) — there will come a time when you run out of ideas. You sit staring at a blank page on your screen hoping […]
How to Understand Facebook Insights for Better Page Performance [Infographic]
Who is following your Facebook page? What content do they like? What day and time are most of them viewing your page? What device do they use to see your page? What actions are they taking on your page? How does your page stack up against your competitors? If you don’t know the answers to […]
Extra Day of Advanced Online Marketing Training Added to L.A. & Vegas Rainmaker Retreats
Have you been thinking about coming to a Rainmaker Retreat? Whether you come for the first time or a second or third time, you will want to sign up for our upcoming sessions in Los Angeles (July 20-22) and Las Vegas (August 17-19) because we’ve added a bonus third day — Digital Sunday — devoted […]
The Perfect Marketing Tool for Law Firms?
I won’t keep you in suspense. The perfect marketing tool for law firms is…video! Oh, I am not talking about the ubiquitous prerecorded talking head video — although that’s better than no video — but the new video experiences cropping up online. Video is now the savvy marketer’s choice when it comes to content distribution […]
7 Marketing Mistakes
How to Use Facebook to Score More Online Reviews
The two sites that consumers trust the most for online reviews are Facebook and Yelp, followed by Google and BBB.org, according to BrightLocal’s 2017 Local Consumer Review Report. To emphasize the importance of online reviews to local businesses, BrightLocal took responses from over 1,000 U.S. consumers and discovered that: 97% of consumers search online for […]
SEO Myths Debunked
7 Elements of a Winning Law Firm Marketing Program
To grow your law firm, you must align your marketing with the way your prospects learn about and shop for your services. If you want to successfully market your law firm online, you need to focus on these 7 elements of a winning law firm marketing program: #1: SEO Embed keywords in title tags, site […]
