Google Update: New Responsive Display Ads, Adding Local Reviews to Your Website
A few days ago, Google rolled out what it is calling “responsive display ads” that will become the default ad choice for the Google Display Network. While the new ad format is attention-getting, what’s really exciting about it is that Google is actually going to help you find the ad images, headlines and descriptions that […]
Study: Law Firms Need 90 Citations to Rank in Top 3 in Google Local
Unless you have a micro-niche practice, your law firm likely draws its clients from a relatively small geographic region. In other words, your clients are locals. Which means you want — you need — to rank high in Google Local search. A new study from BrightLocal examined how many citations (online references to your NAP […]
Use Google Trends to Improve Your Content Marketing & SEO
Law firms without dedicated personnel — either in-house or an outside agency — to perform in-depth keyword research and search trends may find it increasingly difficult to stay on top of the online search behavior of prospects and ideas for generating content that will speak to these prospects. That’s where Google Trends comes in. Google […]
4 Tips for Attorneys Navigating the Social Media Ethics Minefield
Despite all lawyer jokes to the contrary, attorneys are bound by a set of ethics rules set forth by state bar associations. In general, concern about ethics and social media focus on advertising, confidentiality, discovery, and solicitation. While every state’s bar rules are unique, here’s are 4 specific minefields where you need to check your […]
The 10 Essential Legal Directories Where You Need to Be Found
A proven yet sometimes overlooked tool that can help attorneys market their practices while improving their SEO has been around for years: the legal directory. Legal directories provide some key benefits like giving attorneys an online platform to build their authority in a practice area, get reviews, and earn links for their websites. Yet they […]
How to Avoid Becoming a Ghost on LinkedIn
If you are active on LinkedIn, there’s a hidden danger that no one is talking about much. If you are too active, you might have your account restricted! Which means you basically become a ghost on LinkedIn. I know this firsthand because I am currently a LinkedIn ghost. Hopefully things will get cleared up in […]
Google Update News Law Firms Should Use
Google has been very busy this month making some changes that will definitely impact your online properties. Here’s what you need to pay attention to: Chrome browser now displaying “Not Secure” warnings for HTTP sites. Yesterday (July 24), Google rolled out a “Not Secure” warning for websites with non-HTTPS URLs. (The Firefox browser made this […]
What You Should Know About Small Business SEO at a Glance [Infographic]
SEO is complicated. First, because Google’s algorithm is ever-changing (as in every day ever-changing), so it is virtually impossible to practice law and stay on top of everything your online properties need to get or keep you on the first page of Google’s search results. So hopefully you have some help — either inside or […]
How to Ensure Your Law Firm Website Isn’t Flattened by Rollout of Google’s Mobile-First Index
Google’s mobile-first index — where the search engine giant prioritizes mobile-friendly websites in its search results — started rolling out last week to smaller, local business websites and there are some that are really feeling the pain. Google announced two years ago that it would be making the switch to mobile-first indexing and slowly began […]
