Use Email Marketing to Improve SEO
You probably already know that the top way to drive traffic to your website is through organic search. But did you know that a very close second is through email? Source: Conductor.com Obviously email doesn’t have a direct connection to Google or other search engines, but there are ways for you to encourage others to […]
Frustrated with Facebook? Use These Strategies That Work for Law Firms
If you’ve been frustrated with Facebook because your organic posts are no longer performing like they did even a year ago, you’ve got plenty of company. Today, law firms seeking to capture leads and expand their reach on Facebook need a marketing strategy that includes both organic and paid endeavors. Organic Strategies For the past […]
3 Simple Steps to Use LinkedIn for Lead Generation
LinkedIn is all about making business connections and luckily for you, there are several great tools on the site that makes lead generation on this platform fairly simple. Once you have your profile in place and have made sure all the information is up to date, that you have some blog posts connected to it, […]
Busting the Social Media Myths That Hold Law Firms Back (Part 2 of 2)
Here are the second 5 of 10 social media myths you need to let go of (go here to see yesterday’s post with the first 5): Myth #6: My clients are not on social media. First of all, if you aren’t there, how do you know? The fact is, more than three-fourths of the population […]
Busting the Social Media Myths That Hold Law Firms Back (Part 1 of 2)
I’ve heard all sorts of excuses from attorneys that don’t want to take on social media. They are typically holding on to outdated information to justify their position. But turning a blind eye to one of the most useful and least expensive ways to market your law firm only ends up hurting you in the […]
10 Ways Law Firms Can Create Mistrust
Once you’ve damaged trust, it is very hard to restore it. This is especially true if you’ve damaged trust before a relationship has even begun. Here are 10 ways law firms can diminish trust with potential clients: Slow response. Law firms spend a ton of money trying to make the phone ring, but when it does, […]
The Pros and Cons of Twitter for Attorneys
It is not unusual for attorneys to want to steer clear of Twitter because many do not understand it. Even though messages can now contain up to 280 characters (increased from 140), many still find this to be too restrictive. However, this is the wrong way to look at Twitter. Its most effective purpose is […]
Understanding Backlinks and Their Importance to Your Law Firm Website
If you are looking for effective search engine optimization, you need to pay attention to other factors beyond the content of your website. The presence of good quality backlinks is vital to the success of your law firm website. Understanding backlinks and their importance to your law firm website Backlinks are known as incoming or […]
Should You Try Facebook Advertising for Your Law Firm?
Just like any marketing program, your target market will dictate where you should advertise. Facebook advertising typically works better for consumer law practices because of the advantages it provides in terms of: Controlled targeting based on demographics, interests, behavior, location, language, etc. Control of your budget since you can choose exactly how much you want […]
Moving Your Law Firm Data to the Cloud? Here’s What You Need to Know
Many law firms are moving their data and software to the cloud because of the cost effectiveness, mobility and security the cloud offers. And many others have not yet made the shift because they really don’t understand what the cloud is — and sending data that you have an ethical obligation to manage carefully somewhere […]
