Fast & Easy Tips for Maximizing Your Law Firm’s Video Marketing Efforts
Video content on your website is no longer a nice to have, it’s a have to have. Not only do you get rewarded by Google for having it, you amp up the trust factor with prospects that can watch your videos, get to know and trust you, and then hopefully take the next step to […]
Tips for Avoiding Ethical Missteps on Social Media
For attorneys, the social media landscape is a potential ethical minefield. But that is no reason not to engage on social media platforms since that is where the potential new client action is these days. You don’t want to miss out on engaging your market there, but you DO want to miss out on violating […]
Legal Marketing in a Mobile World
It has been several years since mobile first surpassed desktop among Internet users. Have you been paying attention to what devices visitors use to access your website and read your email marketing messages? If not, it’s time to do that right now. This is an important part of understanding your ideal target market! If you […]
Buyer’s Remorse: Why Clients Get It and How to Stop It
If we don’t know a lot about something that we need to make an important decision about, we tend to second-guess that decision at various points along the way. Put another way, we get buyer’s remorse. Especially if we just spent a lot of money or the outcome of our decision could have a potentially […]
8 Steps to Build a Referral Marketing Program for Your Law Firm
Referrals are highly prized because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be more likely to hire you because you have been referred by someone they already trust. Why, then, do so many law firms lack a system […]
The 10-Step Process for Designing a Great Client Intake System
The success of your law practice depends on new clients. And when it comes to acquiring them, your client intake process is everything. You can’t just hope the phone will ring. You can’t just hope the person answering the phone will say the right things or get the right information. You can’t just hope the […]
Fishing for New Clients? Here’s the Bait You Need to Land Them.
One of my get-away-from-it-all passions is fishing. To me, there’s nothing like being on the water matching wits with a creature whose brain is infinitesimally smaller than mine, but can still confound all my attempts to catch it. Fishing is a strategy game. To be successful, you have to know the habits of the species […]
7 Digital Marketing Trends for Law Firm Marketing in 2019 [Infographic]
In 2019, the digital marketing landscape has only grown more diverse and challenging for law firm marketers looking to generate leads and convert prospects into clients. It’s difficult to know exactly where to allocate marketing dollars — SEO? PPC? Social media? Video? Mobile? Email? — because the last thing you want to do is spend […]
How to Use the News to Land Leads on Social Media
A report from Pew Research Center found that 68% of Americans get at least some of their news on social media — even though most of them believe that the news they find there is inaccurate. The report was based on a Pew survey of over 4,500 U.S. adults conducted in August 2018. Facebook is […]
Use These Persuasion Techniques to Get More Clients
The key to success as an attorney in any type of negotiation is to get the other party to view things as you do. If you can do this, you win. You have successfully converted those sitting in judgment into believers. To do this, you have probably employed some psychological triggers as your persuasion agents. […]
