What Google Says Are the Top 3 SEO Factors
When Google talks about SEO, everyone should listen. And Google is speaking volumes in a new video series on the Google Webmaster YouTube channel: SEO Mythbusting. Here’s what it’s about: Hosted by Google Webmaster Trends Analyst Martin Splitt, the first episode explored the top three SEO factors to focus on. While none of them are […]
How to Succeed at Law Firm SEO [Infographic]
Search engine optimization (SEO) can be so confusing that the layperson is often overwhelmed by all the information out there on how to be successful at search. As law firm marketers, though, we know how absolutely essential it is to be up on the latest thinking when it comes to SEO since it changes literally […]
5 Ways to Improve Your Law Firm Website’s Lead Conversion Rate
Content marketing for your law firm website should serve three clear goals: Drive traffic to your site Convert traffic into leads Nurture leads into becoming clients To meet these goals, you create high quality content that visitors looking for legal help in the area you practice will find extremely useful. You then post it on […]
B2B Law Firm Marketing: Use This LinkedIn Tool to Target Prospects
What happens to your leads that become prospects but haven’t become clients yet? Are they left languishing in a database somewhere, never to be contacted again? Do you have a strategy to reach out to website visitors on other platforms? What about people who are on your email list but you’ve never converted them to […]
Google Search Gets Makeover on Mobile
Last week, Google announced that it is rolling out a new visual makeover for its search results on mobile: New labeling for text ads Gone is the green box alerting you to the ads on search engine results pages, replaced by “Ad” in bold black type at the top of each ad result along with […]
Digital Marketing Best Practices for Law Firms
Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re getting the most bang for your marketing buck online. Here’s a checklist of what’s working online now: Website Best Practices for Law Firms Fast load times. Check your Google Page […]
7 Ways to Optimize Your Law Firm’s Digital Marketing Strategy
Marketing is about connecting with your target market in the right place at the right time. Today, those connections are made online; hence the term, “digital marketing.” The modern law firm deploys a number of online strategies to meet their goals for lead generation, lead conversion, brand awareness, and building a deeper relationship with prospects […]
Know Your SEO: Top 10 Metrics Law Firms Need to Track
You know if the work you’re doing is satisfying your clients because most of them will tell you so. To know if your SEO initiatives are working and delivering the results you want in terms of traffic and conversion, you need to do some digging. Here are the top 10 SEO metrics you should be […]
Guide to Google My Business for Law Firms [Infographic]
Claiming your Google My Business listing is a MUST for law firms seeking to improve their local search marketing results. Google My Business was created by Google to enable companies to share important business information and improve the accuracy of your company’s presence on Google. This makes it easier for consumers to connect with you. […]
4 Steps to Turn a Negative Review Into a Positive
Are you aware that people who post a review on Google are notified after a business owner responds? This alone should motivate law firms to respond to every review as a way to help build relationships with clients. In fact, one of the best ways to take the sting out of a negative review is […]
