7 Tips to Pump Up the Performance of Your Social Media Ads
When Facebook changed the platform’s algorithm to prioritize feeds from family and friends over business posts, many companies panicked. It soon became clear that the remedy was to supplement organic posts with paid ads to increase social media exposure. Now that many firms have adopted this approach, you need to be sure that your social […]
Improve These 3 Key Areas on Your Law Firm Website to Increase Conversions
With all the lead generation tools available today, law firms should not have a big problem getting leads. The problem that I’ve found is that law firms are not doing a good enough job of converting those leads into qualified prospects. While your law firm website may have initially been set up to generate leads, […]
10 Law Firm Marketing To-Dos You Need to Get Done
When it comes to legal marketing, the to-do list is really never done because marketing is a process, not an end-goal. As a busy attorney, your available time to market the firm is finite, but there are some things you can do when you have a spare hour or two that will pay big dividends […]
How to Build Your Law Firm’s Website Authority in 90 Days
The following is a guest post from SEMrush.com’s Josh Elkin, a digital marketing strategist who writes about traffic acquisition strategies and link building: Finding the right way to represent your law firm’s presence online is no easy task. Your team may be adept at handling legal cases on a daily basis, but increasing web traffic […]
Tips for Improving Your Law Firm Website’s Conversion Rate
For years, law firms have focused on generating leads from their websites and given scant thought to improving the odds of converting those leads into clients. To improve your website’s conversion rate — its ability to turn visitors into clients — you first need to know what your current conversion rate is and have a […]
How to Control Your Law Firm Instead of Your Law Firm Controlling You
Life is about priorities. And when you own or run a law firm, you have to let go of the things that either don’t matter or that someone else could be doing as well or better than you. Unfortunately, many lawyers are control freaks. And while having your fingers in every single little pie may […]
12 Tips to Get Prospective Clients to Commit After the Initial Consultation
If your closing rate for signing clients at the initial consultation is 100%, then you don’t need to read any further. But if it’s not, then maybe you need to look at the way you are managing your prospective client’s experience of you at the initial consultation. Consider these 12 tips that will help you […]
CTA Best Practices (One of These Will Turbocharge Your Conversion Rate)
A good CTA (call-to-action) should work like a siren call to prospects, enticing them to take the desired action that will transform them from a prospect to a lead. Many marketers don’t give much thought to what that all-important CTA button says, but you need to be savvy about what will motivate people to redeem […]
5 Ways to Consistently Attract Your Ideal Client
In the beginning, you probably weren’t too picky about who hired you. You were starting your own law practice and you had law school loans to pay off and living expenses to meet. Your #1 qualifying factor for clients was probably a pulse. However, as your law firm grew, you came to realize that not […]
5 Non-SEO Ways to Drive Traffic to Your Law Firm Website
If you are already investing in SEO to drive traffic to your law firm website, you know that it’s highly competitive in the legal category. Lots of attorneys spending thousands of dollars every month to compete for the same keywords are driving down the odds of your site ranking well for certain keywords. This is […]
