How to Learn What They Didn’t Teach You in Law School About Running a Successful Practice
You went to law school to learn to practice law, but are you flying by the seat of your pants when it comes to building a successful business? Most (if any) law schools don’t teach their students the business fundamentals when it comes to building and running a thriving practice. And there is no app […]
7 Tips for Building Your Law Firm Email Marketing List
It’s not always easy to get people to give you their email addresses unless you give them good reasons to do so. Here are 7 tips for building your law firm email marketing list: Use social media. Every one of your social media pages should include a link to your email subscription page so your followers can […]
How to Get More News Coverage for Your Law Firm
Social media has not only changed the advertising and marketing landscape, it has also changed the way the media does its job. The news cycle is now 24/7 and journalists must feed the beast constantly, which means they are always on the lookout for sources and content ideas. And more often than not, they turn […]
7 Tips for Marketing Your Law Firm on a Shoestring Budget
Most law firms we work with do not have an unlimited budget — or a dedicated marketing team — to market their firms. But they still realize the necessity to do something to get their name out there, since the days when being a skilled attorney was enough to attract new clients are long gone. […]
Generating Leads with Video Marketing
One of the most effective ways to capture leads with video is to take a subject you know will be of great interest to your prospects (tip: answer a common question/concern you’ve heard from most of your clients) and create a short video to distribute on your website and social media platforms. Your video should […]
The Rewards of Building a Niche Law Practice
There are some great examples out there of attorneys who have built a successful niche law practice for themselves. Some came through serendipity and some were planned for and pursued. One lawyer took a side job at a bar specializing in craft beers to help pay off her law school loans. Through her local bar […]
One Simple Solution to Get More Clients Than Your Competitors
Probably one of the earliest proverbs we remember from childhood is: The early bird gets the worm. When you’re a child, your parents may have said this to you to get you to go to bed because you have to rise early for school the next day. When you’re older, it’s said to you to convey […]
10 Ways for Attorneys to Build Trust with Prospects & Clients
People hire attorneys out of necessity. They have a legal problem they can’t fix. They feel helpless — something no one likes — and are at their most vulnerable. When you realize this, you understand how important building trust is to getting and keeping clients. Here are 10 ways for attorneys to build trust with […]
Use Remarketing to Entice Prospects While You Do Other Things
Wouldn’t it be nice to be able to follow visitors to your website around with enticements to get them to book an appointment? We know that a vast majority of consumers looking for an attorney start their search online. We also know that yours is not the only website they visit. So wouldn’t it be […]
5 Clever Content Distribution Ideas That Really Work
Finding new ways to distribute your online content so it reaches the broadest possible target audience will help you achieve your marketing goals much more quickly. You spend a lot of time (and/or money) developing content for your website, blog, and social media posts because you know that Google rewards fresh, relevant content with higher […]
