8 Simple Tips for Boosting Your Law Firm’s SEO
Many attorneys feel overwhelmed by the idea of learning search engine optimization (SEO) strategies for their law firm’s website. Although the importance of having a website is unquestionable, most lawyers do not understand SEO or how it improves lead generation. If this sounds familiar, consider these 8 simple tips for how to boost your law […]
A Lawyer’s Guide to Being Found (FREE Webinar)
Studies show that most consumers use a search engine when looking for legal advice. Does your law firm appear at the top of Google rankings when you search for your practice areas in your location? Are you ready to learn how to make your firm visible online? If so, we have a free webinar for […]
Meet The Rainmaker Institute’s new Chief Strategy Consultant
We are proud to introduce you to Cindy Greenway, The Rainmaker Institute’s new Chief Strategy Consultant. Cindy was TRI’s very first hire back in 2004, when she started her career with the company as a Virtual Assistant. Since that time, she has served in several different roles. She has an extensive background in managing […]
Is Your Client Intake Process Effective?
Your law firm’s intake process is vital to the success of your business. How you onboard new clients and collect their personal information is critical to starting their case, but it also sets the tone for your relationship with them. Many attorneys overlook the importance of the client intake the process because it is time-consuming […]
FREE LIVE WEBINAR: 5 WAYS TO MONETIZE VIDEO
Does your law firm have a video presence online? If a potential client Google’s your law firm, what do they see? Would they know right away who they would be working with if they called you? Would they know what practice areas you specialize in? Would they know ANYTHING at all that makes you unique […]
10 Landing Pages Best Practices
Does your law firm’s landing pages have what it takes to keep its visitors? Below are 10 best practices for your landing pages that will not only improve your website, but increase conversions: Landing Pages Should Focus on Your Goals For attorneys, the primary goal is typically to obtain new clients. Therefore, your landing page […]
Why am I Getting Strange Traffic From Ashburn, VA?
In a recent survey conducted by BL.INK, users reported a large amount of their online traffic came from Ashburn, Virginia. This may make sense for users located in Virginia, but even those located in other states with no connection to this small town were getting traffic from there. So, what is the big deal about […]
Google’s Vicinity Update
Did you know that Google made an update (called “Vicinity” by Sterling Sky) the last few months of 2021? As a result, many law firms have seen fluctuations in their local search rankings. Vicinity is the biggest change to the local algorithm since Possum in 2016. What did Vicinity Change? The name for the update was chosen […]
Interactive Marketing & What Lawyers Need to Know
Interactive marketing is becoming increasingly popular. If you are wondering what we mean by “interactive,” the most common example is online quizzes. Any online tool that allows the user to choose their path for receiving information is considered to be interactive. What is interactive marketing in the legal industry? Attorneys can create content that allows […]
How Attorneys “Win” at Social Media Marketing
Social media has been an influential tool for marketing for years now. However, during the Covid-19 pandemic, online marketing became even more essential. Does your law firm have a powerful social media marketing presence? Most attorneys think of social media as a marketing tool for consumer brands. Digital marketing has previously been the domain of […]
