FREE LIVE WEBINAR: 5 WAYS TO MONETIZE VIDEO
Does your law firm have a video presence online? If a potential client Google’s your law firm, what do they see? Would they know right away who they would be working with if they called you? Would they know what practice areas you specialize in? Would they know ANYTHING at all that makes you unique […]
10 Landing Pages Best Practices
Does your law firm’s landing pages have what it takes to keep its visitors? Below are 10 best practices for your landing pages that will not only improve your website, but increase conversions: Landing Pages Should Focus on Your Goals For attorneys, the primary goal is typically to obtain new clients. Therefore, your landing page […]
Why am I Getting Strange Traffic From Ashburn, VA?
In a recent survey conducted by BL.INK, users reported a large amount of their online traffic came from Ashburn, Virginia. This may make sense for users located in Virginia, but even those located in other states with no connection to this small town were getting traffic from there. So, what is the big deal about […]
Google’s Vicinity Update
Did you know that Google made an update (called “Vicinity” by Sterling Sky) the last few months of 2021? As a result, many law firms have seen fluctuations in their local search rankings. Vicinity is the biggest change to the local algorithm since Possum in 2016. What did Vicinity Change? The name for the update was chosen […]
Interactive Marketing & What Lawyers Need to Know
Interactive marketing is becoming increasingly popular. If you are wondering what we mean by “interactive,” the most common example is online quizzes. Any online tool that allows the user to choose their path for receiving information is considered to be interactive. What is interactive marketing in the legal industry? Attorneys can create content that allows […]
How Attorneys “Win” at Social Media Marketing
Social media has been an influential tool for marketing for years now. However, during the Covid-19 pandemic, online marketing became even more essential. Does your law firm have a powerful social media marketing presence? Most attorneys think of social media as a marketing tool for consumer brands. Digital marketing has previously been the domain of […]
Rainmaker Retreat® – March 25-26, 2022
The Rainmaker Retreat® will help to level the playing field and allow you to compete against and consistently win clients away from larger firms with huge advertising budgets! Our next retreat is March 25th & 26th in Scottsdale, Arizona. Grab your seat to our upcoming retreat today: https://www.rainmakerretreat.com/ WHAT CAN YOU EXPECT FROM A RAINMAKER […]
5 Effective Marketing Strategies
We are all relieved to see that 2022 is starting off better than the past couple of years. This fresh start is a great time for your law firm to focus on its marketing strategies. After being quarantined and spending so much time apart, your clients and potential clients are looking to connect. As a […]
WordPress 5.9 Updates
If your law firm uses WordPress, then you may be excited to learn more about the updates and new features released on January 25, 2022. This update is the first major improvement of 2022, and the big news is now there is Full Site Editing. What is Full Site Editing? WordPress 5.9 is offering users […]
8 Obstacles to Your Law Firm’s Social Media Marketing
The use of social media in your legal marketing efforts is essential. The good news is that it provides your clients with a quick and straightforward way to connect with your law firm. Social media can even provide an outlet for showing other sides to your firm and the people who work for it. The […]
