Improving your law firm’s lead conversion rate is one of the many ways The Rainmaker Institute can help your law firm grow and prosper. And, we have great news! Our lead conversion tracking system just got better with an update called “Turbine.”
What is lead conversion?
The lead conversion process is taking a lead and turning it into a client. The process can involve using your website, emails, and other marketing tools. Once a potential client provides your law firm with their contact information, you are done with lead generation and begin the conversion process.
What is Turbine?
Turbine has all the great attributes of Rainmaker’s current Lead Conversion System but with even more incredible benefits and automation. The clean, modern, and intuitive interface was built with the end-user in mind and ensures an effortless intake process with a fully automated reporting and follow-up system to streamline conversion from new lead to client. Combined with our personal consulting, Turbine is the single most critical solution to automating your intake, measuring your law firm’s marketing efforts, reviewing your firm’s analytics, and correcting areas that stand in the way of better conversions.
How Does Turbine Help?
The Rainmaker Institute implemented Turbine because it is a user-friendly tool for tracking your leads and automating the lead conversion process. Turbine increases the number of people that show up for their consultations and, as a result, your client conversion rate increases. In short, Turbine allows you to automate responses to leads, track how much revenue is sitting at each stage of getting clients to retain your firm, and helps you determine where you need to focus your efforts. In fact, Turbine identifies areas that need attention by reviewing your law firm analytics monthly on key areas that are preventing your law firm from converting. It is the most critical solution to getting ROI from your marketing efforts and growing your firm.
By way of example, Turbine’s dashboard shows you how much revenue is sitting at each stage of the conversion process. If your automated emails are getting positive results until the stage of the lead scheduling their consultation appointment, you instantly know that is where to focus your efforts. If you see that you have outstanding retainer agreements that have not been signed by leads, you can follow up to ensure those are signed. In other words, Turbine helps you automatically see what is working and where your intake flow is getting stuck. By using this information, you and your staff can get more involved and ensure that no potential clients fall through the cracks.
Turbine also upgraded the potential client contact details page. As a result, you can see not only the contact information for the lead but also the different case types they are interested in your firm managing and what stage each case type is at in the client retention process. In other words, if the client has contacted your firm regarding getting a divorce and estate planning counseling, you have all that information at a glance, which is important, especially if different attorneys will be handling these matters.
How The Rainmaker Institute Can Help
Your digital presence and communication with potential clients are crucial in generating and converting leads. You have worked hard to get where you are, so learn to use technology to your advantage so you can enjoy the fruits of your labor more often while also converting leads into new clients!
The Rainmaker Institute manages your legal marketing so you can focus on lawyering. We can custom tailor our Turbine tool for your law firm to automate communication with leads and increase your conversion rate.
If you are ready to take your law firm to the next level and see your lead conversions improve, we can help. Whether you choose to attend one of our live events or you want a free, confidential consultation, we are here to help!
