Google Search Gets Makeover on Mobile
Last week, Google announced that it is rolling out a new visual makeover for its search results on mobile: New labeling for text ads Gone is the green box alerting you to the ads on search engine results pages, replaced by “Ad” in bold black type at the top of each ad result along with […]
Digital Marketing Best Practices for Law Firms
Nothing stays static in the world of digital marketing, so you need to be continually reviewing your website, SEO and PPC practices to ensure you’re getting the most bang for your marketing buck online. Here’s a checklist of what’s working online now: Website Best Practices for Law Firms Fast load times. Check your Google Page […]
7 Ways to Optimize Your Law Firm’s Digital Marketing Strategy
Marketing is about connecting with your target market in the right place at the right time. Today, those connections are made online; hence the term, “digital marketing.” The modern law firm deploys a number of online strategies to meet their goals for lead generation, lead conversion, brand awareness, and building a deeper relationship with prospects […]
Know Your SEO: Top 10 Metrics Law Firms Need to Track
You know if the work you’re doing is satisfying your clients because most of them will tell you so. To know if your SEO initiatives are working and delivering the results you want in terms of traffic and conversion, you need to do some digging. Here are the top 10 SEO metrics you should be […]
Guide to Google My Business for Law Firms [Infographic]
Claiming your Google My Business listing is a MUST for law firms seeking to improve their local search marketing results. Google My Business was created by Google to enable companies to share important business information and improve the accuracy of your company’s presence on Google. This makes it easier for consumers to connect with you. […]
4 Steps to Turn a Negative Review Into a Positive
Are you aware that people who post a review on Google are notified after a business owner responds? This alone should motivate law firms to respond to every review as a way to help build relationships with clients. In fact, one of the best ways to take the sting out of a negative review is […]
Fast & Easy Tips for Maximizing Your Law Firm’s Video Marketing Efforts
Video content on your website is no longer a nice to have, it’s a have to have. Not only do you get rewarded by Google for having it, you amp up the trust factor with prospects that can watch your videos, get to know and trust you, and then hopefully take the next step to […]
