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14 Email Optimization Hacks to Make Your Open Rates Soar

The average email open rate for the legal industry is just over 21%. If your email campaigns are performing below this benchmark, you have some work to do to boost those open rates. The infographic below from 99firms.com — supported by case studies — provides 14 email optimization hacks that can help you raise your […]

Why You Need to Attend the Law Firm 500 Conference Oct. 18-20, 2018

I attend — and speak at — a lot of law firm conferences every year, so I know the good ones from the bad ones. The Law Firm 500 Conference is one of the best. Which is the reason this is our third year for The Rainmaker Institute to be a sponsor. This conference is […]

5 Tips to Recover Your Organic Post Reach on Facebook

Organic reach for businesses on Facebook is on life support since the company changed its platform’s algorithm to prioritize feeds from family and friends over posts from businesses, brands and media. You only have to look at your Reach and Page View stats to see the damage done to your organic posts. A recent article […]

Google Update: New Responsive Display Ads, Adding Local Reviews to Your Website

A few days ago, Google rolled out what it is calling “responsive display ads” that will become the default ad choice for the Google Display Network. While the new ad format is attention-getting, what’s really exciting about it is that Google is actually going to help you find the ad images, headlines and descriptions that […]