The Perfect Marketing Tool for Law Firms?
I won’t keep you in suspense. The perfect marketing tool for law firms is…video! Oh, I am not talking about the ubiquitous prerecorded talking head video — although that’s better than no video — but the new video experiences cropping up online. Video is now the savvy marketer’s choice when it comes to content distribution […]
7 Marketing Mistakes
How to Use Facebook to Score More Online Reviews
The two sites that consumers trust the most for online reviews are Facebook and Yelp, followed by Google and BBB.org, according to BrightLocal’s 2017 Local Consumer Review Report. To emphasize the importance of online reviews to local businesses, BrightLocal took responses from over 1,000 U.S. consumers and discovered that: 97% of consumers search online for […]
SEO Myths Debunked
7 Elements of a Winning Law Firm Marketing Program
To grow your law firm, you must align your marketing with the way your prospects learn about and shop for your services. If you want to successfully market your law firm online, you need to focus on these 7 elements of a winning law firm marketing program: #1: SEO Embed keywords in title tags, site […]
Welcome to the Law Firm Website of the Future (Which is Now)
OK, so this happened the other day at the Google I/O developer conference: That is Google Assistant making a dinner reservation. Google was demonstrating how natural it sounds. Note that it made the correct responses when told the restaurant only took reservations for parties of 5 or more. Amazing. Now, depending on your level of […]
How To Create Online Content for Different Age Groups to Increase Engagement
When it comes to online content, it’s not your father’s Oldsmobile — meaning that different generations respond to different subjects and platforms. In other words, to drive maximum engagement for your online content, you should be taking your target audience’s tastes into consideration. The infographic below, created by academic writing service Handmadewritings, aggregates several research […]
The 5 Key Drivers of Client Loyalty
Client loyalty is the Holy Grail for lawyers. Not only do loyal clients continue to feed your coffers, they also bring you new clients by way of referral. You want them. You need them. But getting and keeping them is challenging in this era of ever-changing communications channels — the control of which is mostly […]
